Wine Alchemy arranges
bespoke wine tasting events for corporate hospitality.
Entertain, educate and reward your clients, suppliers,
customers and business colleagues.
A long career in marketing and sales means that I can
create a bespoke package with you. These are designed to
meet your business requirements and exceed your expectations.
With an MBA I’m well qualified to understand your
business. I’m also a member of the Chartered Institute
of Marketing (CIM) and the Chartered Institute of Management
(CMI). I also have a Personal Alcohol Licence.
Most importantly, events are informal and suitable for
wine novices and enthusiasts alike. The emphasis is on
participation and enjoyment. All that is needed is an open
mind and a willingness to have fun!
My corporate clients come from a wide range of professions,
including:
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Medical professionals
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Universities and Business schools
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Solicitors and the Legal profession
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Accountants
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Stockbrokers, IFA’s and Banks
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Journalists
Here are just some of their objectives:
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“I want to build closer relationships with my
clients.”
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“How can I reward my best customers?”
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“I need something to help my colleagues work
more closely together.”
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“I want to celebrate our business success.”
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“How can I celebrate our new product launch?”
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“I want to do something different”.
Frequently asked questions (FAQs)
Is it stuffy?
No! I aim for a mix of entertainment and discovery. I aim
to impart a sense of adventure and to give your guests
an idea of their own wine preferences.
How long does an event normally take?
I generally recommend 2 hours.
How many wines are involved?
Usually 6 different wines, but this is flexible.
How many people do I need?
I have worked with as few as 4-6 senior executives. Most
events are larger and 12-20 gives plenty of interaction.
Dividing larger group into teams means even 50+ is effective.
Do people have to spit the wine out?
This isn't generally necessary, but I can provide spittoons
and spitting is a real ice breaker! Spitting is useful
for those wanting to get the most from wine tastings
or for those who intend to drive afterwards. I always
advise that alternative transport should be arranged.
How much wine will people drink?
Normally, between one third and one half a bottle is typical.
There's often wine left over for those who would like
a little more.
What can you provide?
The wines, prizes, tasting sheets, wine details…and
of course the knowledge. I can also arrange for glass hire
and other items if necessary.
Am I selling wine?
No! I am completely independent and
there is no sales agenda. My aim is to stay impartial
and objective and to show good quality wines of real
interest. Wherever possible I do try to show wines that
can be purchased locally as I’m frequently asked
where they came from!
How much does it cost?
Every event is tailored to your individual needs, so it
is impossible to provide a standard cost. The price for
the event is influenced by five main considerations:
If you have an idea of budget in advance then that is
always useful.
Can you give me some ideas and themes?
The themes are almost endless but a few popular ones include:
How to Taste Wine
Call My Bluff
Blind Tasting Competitions
The Women’s Guide to Wine
Old World vs. New World
Fine Wine
Champagne Styles
Wine with Christmas Dinner
Regional Wine Tours…
What about Team Building?
Using wine as a team building exercise is increasingly
popular as a refreshing alternative to quad biking and
paint balling. Instead of running around why not allow
colleagues to relax and get to know each other in an
informal yet structured situation?
These events can be stand-alone, but they also work very
well when combined with other employee activities, for
example as part of a Management Development course.
OK I’m interested! Where do we go from here?
For a consultation on how Wine Alchemy can help you achieve
your business objectives, please contact me (paul@winealchemy.com).
There is no obligation and all discussions are confidential.
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